How to Market Your Small Business: A visual thinking workshop
In this workshop I will share ideas for marketing your small enterprise. We’ll discuss a method that creates meaningful goals, identifies and removes roadblocks and helps you choose the media and means to share you business with your next customers. Throughout the workshop, we’ll focus on the idea that marketing is education. You may find selling yourself or your services difficult, so instead, find ways to teach people about what you do and why they should do business with you.
Who Should Attend
- Small business owners
- Artists & craftspeople
- Anyone thinking about starting their own thing
- Folks with a fierce D.I.Y. streak
- Visual learners & thinkers
- Retirees and underemployed people who want to start a small enterprise
- Young entrepreneurs
A Note About Visual Thinking
I will use visual methods to teach this workshop. That means I’ll be drawing as I talk and using images, icons and words to share ideas. There won’t be any dull slideshows, endless bullet lists or time spent listening to me read something you have in front of you. Instead, there will be big colorful posters, lots of dialogue and a game or two. These techniques are dynamic, engaging and help all types of learners. The marketing process I will be sharing has numerous visual components to it as well. There’s no art skill required at all! You can draw your own pictures or write in templates that I provide. I think that you’ll find that the methods are fun and engaging and stimulate creative thinking and problem-solving.
My name is Marc Archambault and I will be leading this workshop. I have two small businesses of my own: Papershine, a visual thinking company that specializes in training, instructional design and consulting, and Hammerhead Stoneworks, a masonry and stone art company. I have a strong DIY (do-it-yourself) ethic that guides my marketing techniques for both businesses and that informs this workshop. I do all my own strategic planning, copy-writing, photography and print design. Over the last few years, working for others and working for myself, I have developed some clear ideas about how to approach marketing and sell my work without selling my soul. I’d like to share those ideas with you.
For more information, e-mail marc (at) papershine (dot) com or call 828.337.7582. I’m happy to answer any questions I can.